Customer Data Platform
Get a complete view of your guest.
All in one place.
And ensure data accuracy across all systems.
Accurate guest details.
Across all systems.
Golden Profile 360
Consolidate all guest data from integrated systems and offers an accurate view of guest preferences and behaviors.
Hanna Schiller, VP Sales
Match & Merge +
Streamline guest data management with Match & Merge+, eliminating duplicates and enriching guest profiles.
Eva Deveer, Account Manager
Segmentation
Refine your marketing strategy with Segmentation, allowing you to create RFM+ and event-based segments for highly personalized campaigns.
Felix Dreizehnter, Head of Product
AI & ML Guest Segmentation
Apply machine learning to find hidden clusters.
Rupert Gutteridge, COO
Communication center
Enhance guest communication with GDPR compliance, real-time guest preferences, and streamlined messaging.
Felix Dreizehnter, Head of Product
Churn management
Reduce customer churn by proactively identifying and engaging with at-risk guests.
Hanna Schiller, VP Sales
Next best offer
Identify the most relevant services to offer guests with machine learning and predictive analytics.
Rik van Leeuwen, Head of Data
Identity management
Empower guests with seamless and secure identity management, from multi-factor authentication to social logins.
Eva Deveer, Account Manager
Media attribution insights
Decode the booking journey with Media Attribution Insights, revealing which marketing touchpoints that matter most.
Marieke Wisse, Head of Marketing
Solve problems.
We solve hotel operator challenges with tools like removing duplicate guest profiles, improving loyalty programs, and maintaining data health for smoother operations and better guest experiences.
Problem
I struggle with scattered guest information across systems & hotels.
Example: Diet preference known not known in PMS
Problem
I need to eliminate duplicate guest profiles due to typos, human errors, multiple systems, and imports.
Example: Rick JONES, Rick Jones, Rik Jones
Problem
I want to prevent guests still receiving communication after opting out.
Example: Guest Still receives promotions from Spa after opt-out
Insights you didn’t know you needed
using machine Learning
Discover More
Next best offer:
Identify the most relevant services to offer guests with machine learning and predictive analytics.
Cancellation Lead Time Report:
Have a clear understanding of when cancellations are likely to happen.
Churn Risk Report:
Spot and act on potential churn by understanding their behavior.
RFM+ Analysis Report:
Tailor loyalty programs with precision to enhance guest engagement and revenue.
Repeat Guests Report (CDP)
Explore the impact of repeat guests with the Repeat Guest Report, offering detailed insights.
Cluster transition report:
Track evolving guest clusters and profile changes with Automated Guest Segmentation data.
How can we help?
Capabilities/Features
Discover moreReal-time Monitoring
Uptime
Stay ahead of downtime by monitoring uptime of all integrated systems in real-time.
API calls log
Gain insights and control over your API call with our dedicated log portal.
Auto-Heal
Automate error resolution for seamless IT operations with Auto-Heal.
Reporting & BI
Cluster transition report (CDP add-on)
Discover guest cluster transitions and profile attribute changes over time with our intuitive dashboard using Automated Guest Segmentation data.
14-Day Lookback (CDP)
Track the impact of email campaigns on reservations with the 14-Day Lookback Report.
Unknown Person Descriptive Analytics (CDP)Explore touchpoint details for known and unknown guests, along with their channel usage.
Explore touchpoint details for known and unknown guests, along with their channel usage.
Engagement Lead time (CDP)
Understand customer engagement behavior from first touchpoint to conversion.
Conversion – New to Recurring (CDP)
Gain deeper insights into the transition from new to repeat guests.
Conversions – Paid Media Booking (CDP)
Gain valuable insights into the influence of paid media on transient and group bookings.
Conversions – LTV Report (CDP)
Understand how different touch points affects a guests' Lifetime Value (LTV).
Churn Risk Report (CDP)
Spot and act on potential churn of guests by understanding their behavior.
Manual Segmentation – Overlap Report (CDP)
Effortlessly identify profile overlaps within manually segmented groups.
Manual segmentation – Activation Report (CDP)
Easily access high-level and in-depth insights into segment activations & trends.
Loyalty Report (CDP)
Unlock insights into the effectiveness and cost-efficiency of loyalty programs.
RFM+ Analysis Report (CDP)
Tailor loyalty programs with precision to enhance guest engagement and revenue.
Rebooking Report (CDP)
Get in-depth insights into repeat guests, including their demographics.
Match & Merge Report (CDP)
Gain visibility into when profiles were initially matched and the effectiveness of matching rules.
Repeat Guests Report (CDP)
Uncover the power of repeat guests with the Repeat Guest Report, offering detailed insights into repeat guests and their impact on the business.
Profile Creation Report (CDP)
Gain visibility into profile creations for early detection of integration issues.
Person Data Consents Report (CDP)
Ensure data compliance with the Person Data Consent Report, offering a comprehensive view of data consents within hotel chains.
High Level Overview Report (CDP)
Insights on the guest revenue, stays, and data completeness - based on data from all connected systems.
Guest Stay Report (CDP)
Get a comprehensive view of guest stays and reservation details for Front Office employees.
Demographic Report (CDP)
Gain insights into standardized guest demographics for strategic targeting from data sourced from all connected systems.
Data Quality Report – Email Addresses
Gain confidence in your email data quality by easily identifying valid and invalid email addresses.
Data Quality Report – Reservations
Ensure reservation data is accurate. Find and fix problems like missing data & other errors.
Data Quality Report – Profile Data
Assess the integrity of all profile data in the reservation database.
Data Quality Report – Folio Invoices
Assess the data quality of all folio Invoices in the reservations database.
Data Quality Report – Addresses
Enhance data quality assessment and address accuracy.
Room Type Performance Report
Understand a room type's performance, offering insights into ADR, RevPAR, occupancy, revenue, and room nights.
Lead Time Report
Analyze lead times, assess reservation distribution, and compare data between hotels to make informed pricing and strategy decisions.
Corporate performance Report
Empower headquarters with comprehensive insights based on six crucial performance metrics.
Channel Mix Report
Access comprehensive analysis of a hotel's performance across various booking channels.
Cancellation Lead Time Report
Gain valuable insights into cancellation behavior using historical data and guest trends.
Cancellation Report
Gain valuable insights into cancellation behavior using historical data and guest trends.
Booking Pace Report
Analyze booking patterns to adapt strategies for more significant revenue impact.
Ancillary Revenue Report
Manage and monitor ancillary income, gaining insight into its performance and impact across hotels.
360° Analytics Report
Simplify KPI tracking across multiple hotels with 360° Analytics and gain quick insights.
Power Cubes
Access all raw data and create custom reports without requiring complex middleware expertise.
Segmentation
Event & behavioral-based segment Creation
Segment customers through actions like website visits, purchase history, and email engagement for personalized marketing.
RFM+ segment Creation
Tailor marketing to your most loyal guests with RFM + based segmentation creation.
Web Mobile Solutions
Web Mobile Check-out
Provide guests with a faster, more convenient mobile check-out experience, increasing guest satisfaction and operational efficiency.
Web Mobile Payment
Align with modern travelers' expectations for contactless payment options.
Pre-Check-in
Offer guests a modern and convenient mobile check-in solution, reducing check-in time and front desk workload.
